22-02-2023, 11:49 AM
(22-02-2023, 11:41 AM)Moz Wrote:This is assuming a degree of digital literacy (and connected devices), though.(21-02-2023, 06:02 PM)Brekkie Wrote: I think the issue is how the BBC has approached it and how they are selling it - they're clearly holding on to the linear channel and running a significantly downgraded version of the UK news channel based on a BBC World simulcast, rather than looking at the picture as a whole and building what is arguably needed for today. I'd argue they should have been looking more at the CBSN model to move forward.
What is interesting is they're now talking about a potential red button service to accompany it - I think it'll likely be pop-up iPlayer streams rather than anything along the lines of the BBC News Multiscreen or previous Connected TV app, but also suggests they are perhaps looking at alternatives to going into UK breaking news mode on the channel too.
rxtvinfo.com
That could be a clever move from BBC News - putting the UK breaking news opt-out via a red button sending you to an iPlayer stream, rather than the UK broadcast changing.
This way they could monitor how much interest there is, and work out the cost per button push!
If a major UK story breaks and very few people press red to watch the coverage, then they know to scale it back. However if every time UK viewers are given the opportunity to watch the break away service tens of thousands choose to view, then they know it’s worth expanding the offering.
I suspect the hard truth here is that the 'UK focus' aspect will quietly be shelved after some clunky and rather cumbersome opt outs. In its place, the BBC focus on new media will come into its own and the 'expensive, hotel traveller looking for a summary' will continue on this channel.