[Stockland Hillman]

Thanks for that Post DTV, it's a genuinely interesting perspective.

I disagree of course. Reported reach is an established metric - all radio data , newspaper readership etc are all measured that way.

BARB is useful, but far from rigorous. Its having to significantly increase panel size as its mot viewing as credible by many media buyers used to real digital user data

News channel's aren't that expensive these days, and can generate significant content for multiplatform use. Particularly where you have a content infrastructure for other outlets