[DTV]

I disagree of course. Reported reach is an established metric - all radio data , newspaper readership etc are all measured that way.

BARB is useful,  but far from rigorous. Its having to significantly increase panel size as its mot viewing as credible by many media buyers used to real digital user data

News channel's aren't that expensive these days, and can generate significant content for multiplatform use. Particularly where you have a content infrastructure for other outlets

By no means was I bashing surveys - I mean the NRS is certainly a far more accurate metric of readership than circulation figures (which are so dodgy for some papers I'm amazed any advertiser takes seriously). I more felt that the wording of the question is a bit liable to overrepresent lower-use options. And, of course, I would agree that BARB does have its flaws, but the methodology is more sound than a single data-point survey with a 2-3% margin of error.

As a side note to this discussion, I was looking back at the viewing figures for BBC News channel over the years (public data goes up to 2018) and, for reference, the best-performing hours tend to be:
- Sunday mornings (08:00 - 10:00) - i.e., when Breakfast disappears for MotD. This can sometimes reach over 0.5m - by far the best performing slot. This creates a strong tailwind effect and sometimes the 10:30 pre-record (e.g. Inside Out) ended up appearing in the Top 10.
- BBC News at Five, including The Film Review.
- Saturday/Sunday evenings at 18:00 or 22:00 - if network news was on at irregular times.
- Sportsday, The Papers and simulcasts of network bulletins were also frequent Top 10ers.
- Most interestingly, though, is that Outside Source and Beyond 100 Days appeared fairly frequently in more recent years, despite their respective hours rarely appearing in earlier years.