[DTV]

This is very tangential to the discussions at the minute, but one thing I do hope about the future new 'branded' news programmes that were hinted about in bbctvtechops original post is that none of them include the word 'Live' in their name. I know the BBC love 'x live' programme titles, but I would really like a bit more imagination. Outside Source is a great name for a news programme, even if (as I think I might have previously suggested) it and The Context would be more appropriately titled with each other's names.

I also feel that, if 'branded' programmes are to be used, they should all actually have their own purpose, features and style, which I hasn't always been the case or has become blurred over time (the three 'afternoon' branded programmes have felt a bit indistinct in recent years). The low point of this has to have been Newsroom Live, whose distinctiveness seemed to stretch to the Sport headlines and full Sport segment being swapped around.

GMT I think is really the benchmark of BBC 'branded' news programmes. It's a great name - catchy, stands out and has a bit of depth to it. In terms of graphics and music, it was in the sweet-spot of being distinct enough from BBC News to feel individual, while still being recognisably BBC. Particularly when it started, it was also such a well formatted programme - a good mix of news, analysis, business and sport - as well as a very globally-balanced running order.