26-02-2023, 03:53 PM
(26-02-2023, 03:47 PM)oscillon Wrote:(26-02-2023, 03:34 PM)ginnyfan Wrote: Shouldn't all of these old videos be posted in the News 24/News Channel memory thread?The World output of the new channel is still supposed to generate revenue, so it makes sense to maintain bespoke branding. I do not think it will be that basic and dull to reduce everything to generic titles, remember, it is the UK output that is being downsized to an opt-out, not the commercially successful World. I expect the latter to remain at the level where it is now.
As for special branded programs on the ''new'' channel, I'm surprised they are continuing with this, later in the year. Since the channel will be very basic, it would make sense to just have normal BBC News branded bulletins every hour. If they really want to have special programs, why not just continue with the current batch of World programs (Live, Impact, Global) since they all have nice looks and identities, and their presenters will continue in their slots. Coming up with new names, looks and brans sounds like too much work for this new, limited operation.
As for the re-branding programs instead of continuing with the existing names - yes, to me it also seems strange, especially given that all World presenters will be main anchors on the new channel.
The whole point of the branded programmes is to sell them. Perhaps that’s not been very successful for Impact, Global or Live, so a reboot is a good chance to create new brands.