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The whole point of the branded programmes is to sell them. Perhaps that’s not been very successful for Impact, Global or Live, so a reboot is a good chance to create new brands.

May be it is the case with LIVE, which is relatively new as it substituted GMT, which was praised for its branding. But Global has been in the market for good 9 years, Impact - for a whooping 12 (took one year off for the pandemic). Moreover, these were the brands that made a return after that pandemic...

The whole point of the branded programmes is to sell them. Perhaps that’s not been very successful for Impact, Global or Live, so a reboot is a good chance to create new brands.

I’ve never quite got how that worked. Surely no channel is going to want to buy in the whole 3 hours or so of Impact or Global. Do they buy an hour and take that? Which channels take these programmes?

"Sell" - not for the other channels, I think, but for the advertisers, who know that "this show with this name and presenter will be watched, so it is worth buying an ad during it". Show with a dull generic "BBC News" title can not achieve that effect. For viewers this is a case as well - branded shows make better appointment-to-view thing.