[Kojak]

*record scratch*

Got to stop you right there. Outside Source is a terrible, terrible name for a news programme. It means absolutely nothing to 99% of those who watch it.

Apologies LDN, you're absolutely right. TV programmes should never be named for innocuous insider phrases that the average viewer will not be particularly familiar with. 

Rather than go for something with a slight bit of thought behind it, everything should just be given the blandest name possible lest anybody be accused of cleverness.

Should we call this programme GMT? No, what if the viewer doesn't get the reference to the fact it's a programme broadcast from London at noon-GMT. On the Record? Line of Duty? The West Wing? This is all just jargon that is utterly meaingless to the average viewer, it would be a mistake to name a programme after it.

Everything would be so much better if we just stuck to utterly descriptive names - because that's what branding is - it doesn't matter if the name is catchy or stands out; what matters is that the viewer has a full etymological understanding of where the name comes from. This is why it would be better if all live programmes were simply just '<time of broadcast> Live'.

Oh, for God's sake. I think there's a bit of a difference between expressions like 'on the record' or '(the) line of duty', which most people will be aware of, and 'outside source', which is pretty meaningless. No need to go into a strop about it.