[DTV]

As another member quite rightly pointed out, it's plainly nonsense to claim that "GMT", "on the record", "line of duty", and "the West Wing" are "all just jargon that is utterly meaningless to the average viewer". All of these phrases are either part of everyday language, or part of the wider zeitgeist, in a way that "outside source" so very, very, VERY obviously isn't. So.... what was your point again?

My point was that it doesn't really matter where the phrase comes from, the point of a name is to be memorable and to stand out and that I feel that Outside Source does that better than something like Afternoon Live. Does it matter that the average viewer doesn't get the ins and outs of the phrase, not really - it's just a piece of branding, it's really not that deep. As with many elements of branding, I really don't think that the average viewer thinks about it in depth. I was merely expressing a preference that, if you're going to have 'named' programmes, I would rather a bit of thought went into the name - that's just a matter of personal taste that, very clearly, I'm in the minority on.

Leaving your condescending grandstanding aside, I would also counter that the phrases other TV shows have been named after were part of the zeitgeist at the time of their use. You know that The West Wing is the home to the offices of the Presidency now, but significantly fewer people will have known that before the programme started. On the Record is a piece of journalistic jargon that is hardly in everyday usage. But does that particularly matter, no - they're just short phrases that have been borrowed by TV producers because a programme needs a name. Quite honestly, I wish I'd never brought the subject up and now feel we are detracting from the overall purpose of the thread.