06-03-2023, 08:26 PM
(06-03-2023, 08:08 PM)bbctvtechop Wrote: I presume you're talking from the POV of a domestic viewer wanting more domestic news. Glad you were satisfied. However there are international audiences now seeing stories they are uninterested in at the expense, presumably, of stories they were previously more interested in. They are not being as well served as they were last week. Such is the fudge of combining the channels. Remember, the World feed contains all important advertisers (who pay based on audience figures) to fund/subsidise the channel. Less satisfied audience = less viewers = less advertising revenue = more cutbacks.Not at all, I was really pointing out that the skew in certain hours was way too UK-based to the extent of, at times, being virtually unchanged from a standard News channel hour. And I'd certainly agree that underserving the world audience isn't wise - global advertising revenues are, after all, making up at least three-quarters of the new channel's budget.
Obviously, there does have to be more UK news on the new channel compared to BBC World News, but I would say that a satisfactory balance during shared output is around one-third of airtime and that which is of no relevance to international audiences would be better off being placed into UK in Brief segments.