[matthieu1221]

Part of the problem then is that trying to provide context to international viewers may make it look patronising to UK audiences- it's an issue it's going to be very, very hard to properly balance when you're broadcasting to both UK and international viewers.  And even with context, most international viewers aren't going to care about the story anyway and will be annoyed it's taking up so much airtime. This really has shown up just how difficult, if not impossible, it's going to be to properly handle major stories of UK interest but limited to zero interest for international viewers on a merged channel. The Lineker story is one that likely wouldn't have been anywhere near BBC World pre-merger, now it's taking up half their airtime.

This sort of situation is why the merged channel is likely to fall apart quite quickly after a there's been a few major UK stories and inadequate handling that will likely annoy both UK and international viewers. Adding context for international viewers will make UK viewers feel they're being talked to like children, not enough coverage of major (or even minor) UK stories will make UK viewers annoyed, UK stories of zero foreign interest will annoy international viewers, it's never going to work. UK viewers want to know what's going on at home, international viewers will turn off at UK stories about people, places and companies they've never heard of. It's like merging Radios 1 and 3 and expecting it to work.

Especially how in this case, any sort of contextualisation which would get international viewers vaguely interested would mean explaining how the government has in effect interfered with the BBC, the double standards, etc... which clearly is not going to be explained on air. The sort of explainer from Sky Sports' Kaveh Solhekol would be perfect for the international audience but clearly it will not happen.

At the moment, the way things are presented, it is more or less irrelevant for most international viewers.

The question is, how do you enable this contextualisation? Are they just going to tell people to go to their website for more details/a proper explainer?