23-03-2023, 02:51 PM
(23-03-2023, 03:17 AM)agentsquash Wrote:(22-03-2023, 08:24 PM)Brekkie Wrote: Oh for god sake - 15 years on and it still survives. If ever there was a time to refresh the image of BBC News it is probably now - even if it's evolution rather than revolution. Keeping a look which should have arguably should have been ditched with the move to Broadcasting House in 2012 (given the frequency of prior rebrands) just highlights how neglected BBC News is nowadays.
‘If it ain’t broke, don’t fix it’
The News brand, in terms of visual and sonic identity, is very strong. It still looks good in the new layouts, so why change?
Ask the BBC. They’ve begun to remove the globe from their online assets so it does look like they are moving away from it, albeit slowly.
Personally I have no issue with the globe and sonic identity but that doesn’t mean it should be stuck. I’m sure all of us here would love to see it evolve. An identity can be freshened up without replacing its core concepts.