[Brekkie]

‘If it ain’t broke, don’t fix it’

The News brand, in terms of visual and sonic identity, is very strong. It still looks good in the new layouts, so why change?

Ask the BBC. They’ve begun to remove the globe from their online assets so it does look like they are moving away from it, albeit slowly. 

Personally I have no issue with the globe and sonic identity but that doesn’t mean it should be stuck. I’m sure all of us here would love to see it evolve. An identity can be freshened up without replacing its core concepts.

Exactly - it doesn't even need to be expensive with just the animation of the blocks which looks far slicker.

And I would disagree that the visual side of the branding is very strong - and for me the sonic identity can be modernised too.    I also think BBC News is at a moment in time where it can't be resting on it's laurels - and the BBC need to show they value it.