[Kojak]

Ask the BBC. They’ve begun to remove the globe from their online assets so it does look like they are moving away from it, albeit slowly. 

Personally I have no issue with the globe and sonic identity but that doesn’t mean it should be stuck. I’m sure all of us here would love to see it evolve. An identity can be freshened up without replacing its core concepts.

Exactly - it doesn't even need to be expensive with just the animation of the blocks which looks far slicker.

And I would disagree that the visual side of the branding is very strong - and for me the sonic identity can be modernised too.    I also think BBC News is at a moment in time where it can't be resting on it's laurels - and the BBC need to show they value it.

Equally, they are at a moment where any 'unnecessary' spending will be scrutinised beyond belief, especially when we consider the amount of jobs being lost. As welcome as a full rebrand would be - and let's face it, the BBC still using 15 year old titles is a bit of a joke - I can't see how it can be justified with the spotlight on the BBC being what it is. I'm sure that when the dust has settled in a year or two, a proper rebrand will (finally!) be on the cards.