03-04-2023, 08:05 AM
Maybe others view it differently, but the chameleon branding for "BBC News" looks particularly disjointed to an international audience. I understand why they came up with the chameleon system for the domestic audience which is accustomed to several different BBC products, but the world audience is pretty much only used to two (World News and World Service). Having the BBC logo in one corner and "NEWS" just floating detached at the bottom might look a bit off.