16-12-2022, 05:21 PM
(16-12-2022, 04:38 PM)all new phil Wrote:I'll be honest, I feel like the expansion of the BBC News brand here is diluting the brand somewhat. If everything news on the BBC is branded BBC News, then just what actually is BBC News? What does it mean to be part of that brand? I'd rather have BBC World Service News, BBC News 24, BBC Radio News and so on and so forth, leaving the core BBC1 news service as the main BBC News, rather than everything just branded BBC News, making it somewhat meaningless.(16-12-2022, 12:18 PM)Worzel Wrote: How they will refer to it on other channels, outlets and online will be interesting to see because BBC News is the overarching brand as well, so its basically the 2008 confusion all over again when the News 24 name was retired.
It’s hardly confusion. People are quite comfortable with Sky News rather than the Sky News channel despite their website, app etc. This literally only seems to be an issue here.