[DTV]

Anything but this frankly but it's not my choice is it?

It might not be your choice, but I do feel that if you are going to outright reject an unavoidable cost-saving plan then you do need some kind of even broadstrokes alternative in mind. There is a difference between 'I don't like the proposals, but obviously they are to some degree necessary' and 'I don't care about the context, they should cut other more unique services to protect this one'. Otherwise this just descends into 'they should keep the services I use and cut the ones I don't' talk.

I'll be honest, I feel like the expansion of the BBC News brand here is diluting the brand somewhat. If everything news on the BBC is branded BBC News, then just what actually is BBC News? What does it mean to be part of that brand?

I guess it means that it's all part of the News division of the BBC.

What you are describing is literally the opposite of diluting the brand. If all the BBC's standard news services are branded as BBC News it means that when you think/talk about where you get your news it's from BBC News or the BBC - the masterbrands are clear because you can't say 'I get my news from News'. If you have lots of duplicating subbrands such as BBC World Service News or BBC News 24, people tend to abbreviate - 'I get my news from the World Service' or 'I watch News 24' - the masterbrands are no longer present and the overall brand is therefore weaker.