17-12-2022, 01:49 PM
(17-12-2022, 12:13 PM)DTV Wrote:(17-12-2022, 09:08 AM)JamesWorldNews Wrote: “BBC News 24” would solve a multitude of sins........
I suspect there's an element of 'everything should be like when I was in my early-20s' here, but returning to obsolete brands is almost certainly never the answer to a branding issue. Furthermore, all the reasons that News 24 got dropped as a brand still apply - most prominently that is gets frequently shortened to News 24, including by presenters, thus losing the reference to the key BBC and BBC News brands.
I don’t know that any reference to News 24 would be confused for a non-BBC channel. Strong sub-brands aren’t necessarily a bad thing - Amazon using the ‘Prime’ brand on its own for one other example.
There’s no perfect answer, but it seems odd to be saying that News 24 isn’t an acceptable sub-brand but Radio 5 Live or iPlayer is. How many people say ‘BBC’ before those, yet we all know they are BBC services.