[London Lite]

I've been watching ITV London for the last few days and have they always had the bit with a celebrity plugging their book or show? I get it if it's something that's going to be in London or the suburbs but I don't see the point having David Mitchell plugging his book.

It's easy filler for ITV News London when they don't have enough news to fill a 30 minute bulletin. It shouldn't be that hard to fill a half hour bulletin in the nation's capital, but they're heavily reliant on freelancers and the remaining staff correspondents go for the big stories that relate to all Londoners.