01-05-2024, 08:14 PM
(01-05-2024, 06:32 PM)Isonstine Wrote: Same! I get that news talk provides solid, credible content and Global have certainly increased LBC's standing in recent years by doubling down on the format. But I do miss the more light hearted nature of the station's past.
Problem was the light-hearted format brought in by David Lloyd was a commercial failure and at that time - in the mid-2000s - the station had an audience in the mid-hundreds of thousands; it’s now closer to 3 million (appreciate there wasn’t nationwide DAB coverage 20 years ago but there’s been a significant long-term uptick) because of the laser focus on newstalk. It’s also hard to get right - as less successful formats like talkRADIO and Times Radio show - and Global deserve credit for creating a brand that’s popular and breaks its own news thanks to the access it gets to senior politicians and other big public figures.