06-01-2023, 01:22 PM
(06-01-2023, 01:12 AM)Transmission Wrote:(05-01-2023, 10:28 PM)gav Wrote: Has anyone learnt what the deal is with the one new ident they’ve introduced, where the 4 logo moves through different coloured backgrounds? It was such a random addition, not fitting with anything else they’ve kept around.
For what it's worth, I know the ident is named "Colourway". As for the reason for it, I suppose it has introduced the redrawn logo and perhaps the idea (with the upcoming changes in mind) is to put the logo front-and-centre again after nearly 20 years of the logo either being shown briefly or not at all.
I guess they'll introduce a matching trailer design when the other new idents launch a few months from now.