17-04-2023, 10:26 PM
In the USA, Paramount does a similar thing where they have both a channel and streaming service called "Showtime", and in promos, they just say something like "... Tuesday at 8/9c on Showtime", not naming a specific service because viewers know it's referring to both services. I'd imagine Channel 4 would do the same thing, but I'm not sure how it will be handled for the sister channels.