18-04-2023, 11:29 AM
(17-04-2023, 09:12 PM)JAS84 Wrote:(17-04-2023, 03:02 PM)thomalex Wrote: It’s all very… green. And I think colour is going to be a key part of the new identity which each service getting a distinct colour. This is probably what is signified by the 4 flying through various coloured boxes in the recent ident.
From the recent ident I’m thinking:
Channel 4 (online player) - Green
Channel 4 (linear channel) - Blue
E4 - Purple
More4 - Yellow
Film4 - Orange
4Music - Pink
I also continue to be surprised by the hold that 4OD has. It really was a brand that stuck.
Why would Film4 suddenly use orange, when they've always used red ever since the channel launched?
www.youtube.com
I was basing the colours from the recent generic ident where there doesn't appear to be a red 'box' and it seems more orange. There are heavy gradients however so it may be hinting at red. And I agree it would make sense for Film4 to stick with it's established red colour.
I could of course have got this all wrong. Just a suspicion that we'll see more emphasis on colour in each channels identities with the streaming service being heavily green. And this is what the generic ident is all about with each channel represented by a coloured box.