02-11-2022, 01:18 PM
(02-11-2022, 01:15 PM)Kim Wexler’s Ponytail Wrote: New idents next year as All4 to be renamed 'Channel 4'! new names also for E4, More4 and 4seven....I can somewhat understand wanting to merge your linear and digital brands - but killing the E4 brand seems baffling to me, it is a strong brand with a strong history at this point. More4 has never really embedded, and 4seven makes no sense when focusing on digital - so those I can see as worthwhile rebrands.
https://deadline.com/2022/11/channel-4-all-4-rebrand-married-at-first-sight-great-british-bake-off-1235161011/