02-11-2022, 01:31 PM
What is exactly happening with those other channels is unclear, the press release only says "Channel 4’s entire portfolio of channels will also align with the ‘Channel 4’ brand."
The streaming service changing name makes sense, as over time it'll become the main way to access the channel for more people and as their head of marketing says, "In a future world, we don’t want to be known as All4. The brand we want to be known for is Channel 4."
Also, on those idents:
The streaming service changing name makes sense, as over time it'll become the main way to access the channel for more people and as their head of marketing says, "In a future world, we don’t want to be known as All4. The brand we want to be known for is Channel 4."
Also, on those idents:
Quote:New idents have been commissioned as part of the brand transformation. Working in collaboration with a number of British artists and filmmakers, Channel 4’s award-winning 4creative will seek to represent the UK, its culture and mentality to present an unexpected and daring portrait of Britain retold.