02-11-2022, 02:00 PM
I'm hard pressed to say that the E4 brand has the same value as it once did. Not only do I still think it was a terrible idea to abandon the original logo (I almost liken it to MTV, not only in longevity but the way it was used so flexibly in its presentation) but it just feels like another ITV2/BBC Three clone nowadays.
I know what you're going to say. E4 is chasing the same demographic as the other two channels, yes. But until recently, it felt like E4 did it in its own style. It was unapologetically quirky in a similar way that Dave still is. But even their "sliding side-to-side" endboards after the big rebrand almost looked like a direct copy of those "snapping back" ones used by ITV2. And even the programming just feels very ITV2 as well. Whether that's a result of me entering my 30s and not seeing the appeal in these shows anymore, I'm not quite so sure. But if you were to ask me what channel aired Celebs Go Dating ten years ago, E4 certainly wouldn't have been my first guess.
Oh, and happy birthday, Channel 4.
That's dangerously close to Tumble Tower territory and you know it!
I know what you're going to say. E4 is chasing the same demographic as the other two channels, yes. But until recently, it felt like E4 did it in its own style. It was unapologetically quirky in a similar way that Dave still is. But even their "sliding side-to-side" endboards after the big rebrand almost looked like a direct copy of those "snapping back" ones used by ITV2. And even the programming just feels very ITV2 as well. Whether that's a result of me entering my 30s and not seeing the appeal in these shows anymore, I'm not quite so sure. But if you were to ask me what channel aired Celebs Go Dating ten years ago, E4 certainly wouldn't have been my first guess.
Oh, and happy birthday, Channel 4.
Quote:(02-11-2022, 01:54 PM)tomo359 Wrote: Maybe, following on from Channel 4.0...that E4 will become Channel 4.1, More4 to Channel 4.2 and so on...
No? Well with Channel 4 you truly never know
That's dangerously close to Tumble Tower territory and you know it!