02-11-2022, 08:12 PM
(02-11-2022, 08:04 PM)BlueFrog Wrote: Channel 4 has just broadcast its first new ident, after teasing us with the break-bumpers. I like it. It's simple but it works!
www.youtube.com
On a purely visual level, there's certainly nothing wrong with it. But it doesn't feel very 4 - there's none of the creativity that I typically associate with their idents and branding in the last ~20 years. I feel like this is potentially part of a transition, as mentioned before in this thread, to the final product in spring.