02-11-2022, 08:17 PM
(02-11-2022, 08:12 PM)strollfan Wrote:(02-11-2022, 08:04 PM)BlueFrog Wrote: Channel 4 has just broadcast its first new ident, after teasing us with the break-bumpers. I like it. It's simple but it works!
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On a purely visual level, there's certainly nothing wrong with it. But it doesn't feel very 4 - there's none of the creativity that I typically associate with their idents and branding in the last ~20 years. I feel like this is potentially part of a transition, as mentioned before in this thread, to the final product in spring.
Don’t forget though they tend to play a graphic ident into the news. The last look debuted before the news with the strange ticking clock blocks ident before we saw a full one later on. We will (maybe!) see more into the next programme.
Fwiw I like what little we’ve seen so far.