02-11-2022, 10:06 PM
Reading the press release and thought the difference between ITV's upcoming rebrand and this were quite striking.
On one hand, you've got ITV saying they feel having the master brand and channel brand as the same are confusing for viewers so bringing back the '1'. While Channel 4 are doing the opposite and ditching the other brands to use Channel 4 in multiple places.
I'm not sold on the new ident, looks a little bit like someone made it on powerpoint to me. Hopefully what comes next Spring will have a bit more to it.
On one hand, you've got ITV saying they feel having the master brand and channel brand as the same are confusing for viewers so bringing back the '1'. While Channel 4 are doing the opposite and ditching the other brands to use Channel 4 in multiple places.
I'm not sold on the new ident, looks a little bit like someone made it on powerpoint to me. Hopefully what comes next Spring will have a bit more to it.