02-11-2022, 11:28 PM
Calling ALL4 , Channel 4 kind of makes sense to me because it's probably a way many might access Channel 4 stuff already. Though I can see the confusion. It could say watch on Channel 4 and they might mean Channel 4 the streaming not Channel 4 on Channel 4. I can see the idea strengthening the Channel 4 brand. Rebranding the digital channels, I'm not sure is a good idea. E4, More4 have their own strong names and branding, seems to be a pain to do that again. Saw the idea of genre naming, the only problem with that is it really sticks a channel into a genre and that loses what it can do, or confuses things. Like when 4music wasn't airing music.