13-11-2022, 02:05 PM
That white cricket ball ident was used for the 2019 Cricket World Cup, when C4 showed the highlights programmes throughout the tournament - my memory fails me as to whether it was used as an ident, or whether it was used as an animated slide for the announcer to talk over, but that animation was definitely seen then, so it’s not something new they cooked up for this time. (For the record, when C4 showed the live coverage of the 2019 World Cup Final that was introduced by the ‘blockman’ football ident.)
It was recoloured red for the 2021 test series against India, but the original was definitely the one seen today, which is why it wouldn’t have had the ‘new’ logo applied.
Just to prove my point, here’s a screengrab of a print ad (taken from the iPad version of the Times) from 2019 in which the white cricket ball with C4 logo imagery is used to advertise the highlights package.
It was recoloured red for the 2021 test series against India, but the original was definitely the one seen today, which is why it wouldn’t have had the ‘new’ logo applied.
Just to prove my point, here’s a screengrab of a print ad (taken from the iPad version of the Times) from 2019 in which the white cricket ball with C4 logo imagery is used to advertise the highlights package.