[Stooky Bill]

I suspect the single biggest factor is the decline in advertising revenue.

I believe the loss of a single sponsor was behind the closure of Club MTV.

For me personally, music channels have been locked in a vicious circle.

They clearly don’t generate enough revenue to justify carriage in HD and they fall further behind in picture quality.

HD has been standard for new music videos for a very long time and many older videos are now remastered / upscaled in 4K on YouTube.

The main factor for Channel 4 is always advertising, it's their only real income and u like other broadcasters they don't own much in the way of intellectual property or programmes

The decline in music channels is mostly because of things like Spotify and Vevo and YouTube. There's much less demand for music channels these days

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Could the +1 timeshift channels not just air on the Channel 4 (online service)? I still see a benefit and if its all automated surely doesn't cost much but adds to a range of FAST channels online.

I imagine 4 seven will be more likely to go at some point, it's a proper channel that repeats stuff which is effectively doing what on demand does.

The +1s don't cost much apart from carriage, their existence depends on demands over bandwidth