[Keith]

I've criticised too many times in the past the "radio station TV channel" strategy adopted in Italy which pretty much has replaced almost completely traditional music channels, but nowadays I see it as a way to make music channels survive, as there's a lot of intertwining, and especially they're popular in bars and all

And they're for the most part in HD

Hypothetically there is an argument for 4Music doing this once The Box channels are closed down. They could simulcast music videos until around 5pm. Then in primetime split, so that on radio it continues with music whilst on TV they can show 'music related' programmes. I'm guessing it would also be possible to have different adverts played/shown during the breaks when output was simulcast.