[Brekkie]

Because it's now become redundant

ITV Be is clearly more of a channel than ITV2, clearly targeting another audience

Not E4 Extra, not anymore, it's a kind of 4Seven for C4

I think that is simply not the case. It works well as an overspill for E4 but it's main purpose is really for archive comedy content now which although may get the odd slot on E4 or More4 there isn't really anywhere else they could air it nightly.

Yes, the content may be available to stream but shows like 8 out of 10 Cats/Catsdown work better with a channel hopping audience than an on demand audience.


That said though I'd say the same for music channels - there of course is an audience who absolutely curate their own music video/performance viewing but others who want it for little more than background TV without actively having to select what they're watching.