25-04-2023, 10:10 PM
Politically it wouldn’t be an issue- if anything, expect GBNews and company to start trumpeting it as one of “the benefits of Brexit”.
I just don’t think ITV would see Ireland as a major opportunity for financial growth- the population is pretty small, ITV programmes are readily accessible both on VMI and, in some cases, via Freeview/Saorview overspill, and they get their kick out of the affiliate deal with VMI. Unless ITV want to expand ITVX out to overseas, I doubt that the Irish market size would justify the £1.5 billion or whatever it is needed to buy VMI’s TV assets.
I just don’t think ITV would see Ireland as a major opportunity for financial growth- the population is pretty small, ITV programmes are readily accessible both on VMI and, in some cases, via Freeview/Saorview overspill, and they get their kick out of the affiliate deal with VMI. Unless ITV want to expand ITVX out to overseas, I doubt that the Irish market size would justify the £1.5 billion or whatever it is needed to buy VMI’s TV assets.