26-08-2023, 11:16 PM
Isn't it just like EastEnders at the moment? EE may not have the huge linear audience it once had, but still leads with 16-34 year olds and is one of iPlayer's better peformers.
I can see this happening with MBB, low ratings to the linear airing, but will do well with iPlayer viewers who may well be watching it in box set form.
I can see this happening with MBB, low ratings to the linear airing, but will do well with iPlayer viewers who may well be watching it in box set form.