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And the first time they did it, ISTR they actually messed up the signal, so the S didn't appear for people getting programming from Crosspool, which remains the main Sheffield relay.

For a time they had a general purpose and contribution studio within the Meadowhall shopping centre for this and others. It's not there any more having been subsumed into an arcade and restaurant, but its most significant contribution was to host the pilot of the Mrs Merton show, back when they hadn't decided on how her surname was spelled: youtu.be