[tellyblues]

I think the fact ITV want to go to the effort of creating 5 hours worth of GMB/Lorraine/This Morning for Christmas morning equals the opposite of lazy. They could very easily phone it in with cartoons, a film or a repeat of a cooking themed Christmas show.

But it's brand new content created for a day/time of year when repeats or 'best of' editions are very common.... even if people send the afternoon/evening with people, this is still a time of day when a lot will be alone.

I never understand how a film can be classed as "phoning it in", especially if it's a recent release.

ITV Christmas Day 1993 is often highlighted as lazy because it was three films back to back but they were all premieres.