30-11-2022, 09:10 AM
(29-11-2022, 12:19 AM)Ash101 Wrote: I think the fact ITV want to go to the effort of creating 5 hours worth of GMB/Lorraine/This Morning for Christmas morning equals the opposite of lazy. They could very easily phone it in with cartoons, a film or a repeat of a cooking themed Christmas show.
But it's brand new content created for a day/time of year when repeats or 'best of' editions are very common.... even if people send the afternoon/evening with people, this is still a time of day when a lot will be alone.
What they're doing is having a great wedge of programming that the likes of Netflix and Disney+ don't do at all, to differentiate themselves. Fill every break with a nudge to ITVX for anyone wanting something else, and overall it seems quite shrewd.