[Brekkie]

I used to be the first to complain about channels never changing their schedules, especially at Christmas, but have now seen first hand with my elderly mother how routine can be so important. Being able to get episodes of the afternoon quizzes up on the ITV Hub has been a lifesaver the last couple of weeks.

Airing these on Christmas Morning aren't aimed at those who will be too busy with families on Christmas Day or need to stick the children in front of the TV whilst the turkey is in the oven. It serves an audiences who would otherwise be lonely with some familar faces. The Big Breakfast used to do a pre-recorded Christmas Day show every year (indeed I found myself watching one yesterday) and it set up the day nicely.

CITV and probably ITV2 will be catering for the kids, I suspect ITV3 may have some classic films on - so collectively it makes sense for ITV to focus on their strengths in the morning.


I guess the same argument applies to them airing between Christmas and New Year. It's not like they put films and kids content there now anyway - it's usually daytime filler like the James Martin and Ainsley Harriot shows. Be interesting if they're live or pre-recorded, considering they had a week to pre-record stuff last week whilst off air for the World Cup. If live I suspect it'll be the likes of Josie and Vernon hosting rather than Dermot and Alison. Dermot seems to stick rigidly to Fridays and half terms.