[Brekkie]

They are neck and neck now Pop Max has the same level of coverage, both the least watched of the Narrative portfolio.

In January they had a 0.07% share, Pop had 0.11% and the Great! channels had between 0.25% and 0.36%. So you get their logic in replacing the kids content for more adult content but surely even with the restrictions on kids ads you'd think with less and less channels they'd be more value in selling ads for kids content than yet another fairly generic adult focused channel.