14-01-2023, 01:45 PM
(14-01-2023, 11:56 AM)Stooky Bill Wrote:Trust me when I say this I'm aware of that (#dayjob). The only reason why it's still live on the main channels is the reactivity and constant change in the schedule when dealing with live programmes.(14-01-2023, 11:39 AM)dbl Wrote: It's done on a 2 week turnaround usually for pre-recorded channels. (Getting the continuity media plan, writing to that plan, recording, send to playout, repeat). Any tighter and you might as well go live, which costs even more.The cost saving over live is not having someone sit through all the programmes in real time.
Recording them the day before is no more expensive than doing them two weeks before, the big cost saving is doing a load in bulk at the same time
James2001
Most other countries don't even seem to have continuity announcers at all, live or recorded, it's a very British thing.
British/Northern European thing I'd say. Marketing still like it as it's another way of getting messages across other than promos which can cost a lot more money/time in creating them vs a microphone and a script.