[Spencer]

Interesting. Thinking about it, I guess the cake was simply a replacement for the coloured diagonal striped logo used in trails and continuity which also co-existed along with the sphere. Perhaps someone at a later date decided the cake was such a strong logo it was worth making the official logo.

The origins of the 'cake' (how I've always hated that description!) are there in the very first opening moments of Central's first day.

The black and white version of the logo used on trailers shows 14 stripes for the left crescent - whilst the right side is solid. In print (and later on screen) these stripes were shown in 7 colours. 

From there it could be seen how the simplified 6 stripe version came into being (not least perhaps influenced by Channel 4's logo launched late that year!)

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A couple of stills from promo showing the colour version:

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Yes, it would seem the origins of the cake might have been there from the beginning, although strangely it wasn’t a direct evolution from the 14 striped logo.

The coloured diagonal stripes, an early, shorter version of which is in your second image above, replaced the 14 striped globe/cake for a period in continuity/pres before the cake was introduced.



And on the subject of the term ‘cake’, I’m also not a fan. It seems it’s just a term which has come about amongst pres enthusiasts.

It would seem internally, it had another name…

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