08-01-2023, 01:47 PM
Was watching an ITV Digital barker promo from around 2001/2002 on YouTube when I noticed what I believe is an unused ITV2 ident, featuring the 2001 logo on the background of one of the original 1998 idents. It also features a "2Entertain" slogan akin to the ones used in the 2001-2003 idents.
I wonder if it was a test ident for the new concept, or if the initial intention was to recycle the 1998 look with the new logo.
The unused ident appears at 0:28 youtu.be
I wonder if it was a test ident for the new concept, or if the initial intention was to recycle the 1998 look with the new logo.
The unused ident appears at 0:28 youtu.be