14-11-2022, 05:39 PM
(13-11-2022, 12:31 PM)Parsons Wrote: … and generic. The original pointed G symbol was so recognisable, to change it would have been daft. Even today, it’s a design classic and still looks good and could have been easily altered to have a variant that worked well on mobile.
This seemingly is more like a prototype pitch to see how the look would play out, then the standard logo would be brought in.
Graphic Designers love to use temp logos to test the waters before finalizing it with the previous logo or a new logo designed later on. Considering the hearts rebrand, I don't think this got very far before it was scraped, hence the generic logo.