[Stuart]

I don't dislike them, I just think they're lacking in any real personality or identity. They're easy on the eye and very competent, but nothing that anybody would associate with the 5 brand, they're really just the logo on coloured backgrounds.

The logo is the 5 brand. It's used across their other UK channels and the streaming service.  They had a long period of ever-changing ownership and identity which felt like they were happening every 20 minutes. They even kept changing the names of the channels within the group, which doesn't help.

Paramount Global have provided a decent identity for C5, and they've stuck with it for a while. It's also linked and cross promoted within the other PG channels. It's nice to see a bit of stability for once.