16-06-2023, 11:56 AM
(16-06-2023, 10:56 AM)Stuart Wrote: The logo is the 5 brand. It's used across their other UK channels and the streaming service. They had a long period of ever-changing ownership and identity which felt like they were happening every 20 minutes. They even kept changing the names of the channels within the group, which doesn't help.
I think the point being made is that a brand is more than just a logo, and that the idents don't communicate any of this. I don't really have a view on this as I literally never watch Channel 5, but I do understand the point.