[Spencer]

Was thinking actually over the last couple of weeks how easy a Wimbledon Centre Court lens ident could be made with mowing, playing and perhaps celebrating as the three components.


Sadly these C5 idents although well done just highlight how idents only really function as additional promotion now.

The trouble is, to get the matched motion effect between the different lens elements, you’d need to get this whacking great thing onto Centre Court.

So they’ve boxed themselves into a corner with these idents, as it’s not very easy to create them in house. At least in the days of the balloon, it was fairly easy to edit it into some existing footage to create some special idents at low cost.

(Image credit: ManVsMachine)