[Stuart]

So they’ve boxed themselves into a corner with these idents, as it’s not very easy to create them in house. At least in the days of the balloon, it was fairly easy to edit it into some existing footage to create some special idents at low cost.

It's unusual that Centre Court doesn't have any sort of 'Zip Wire Camera' (SkyCam) as is common in many stadia.

That could certainly be used to create a lens ident by using pre-programmed moves for different shots.