[Stuart]

I would normally say hey at least they’re trying with the special idents - this is absolutely hideous though.

Actually, that one made me smile.

After many years of fumbling around with name alterations (Channel 5/five/FIVE/Channel 5 again) and random ownership changes, since 2016 they finally seem to be getting more and more comfortable in their own skin. I think Paramount Global are in it for the long haul.

The logo is now sufficiently identifiable as just 'Channel 5' for them to be able to mess around and have some fun with it for special idents. They don't all work, but they are only temporary after all.

Let's face it, even these are far better than the time when one of their main station idents was five dogs sat in the back of a truck with no logo on screen!

The main CGI ident looks as if it can be re-coloured quite easily for special programmes (blue and yellow for Ukraine etc) and you don't need to see all of it before you know which channel you're watching. I would think that is quite successful branding, but then again I'm a pres geek and I'm biased.