31-05-2023, 08:23 AM
Yeah I think it was shown ages ago that commercial TV and highbrow doesn't work, which is probably why ITV ended up with the downmarket image it did as it was a case of maximise the money for minimum outlet. David Frost was involved with the LWT project and like a lot of projects he was involved with, things went downhill pretty fast (it was the same with TV-am to an extent) after a while.
The regulator probably wanted highbrow television services. The viewing public clearly didn't and saw it more as mass light entertainment. So the companies go after that instead and what you promise the ITA goes floating out the window replaced with the bare minimum you can get away with.
The regulator probably wanted highbrow television services. The viewing public clearly didn't and saw it more as mass light entertainment. So the companies go after that instead and what you promise the ITA goes floating out the window replaced with the bare minimum you can get away with.